Our responsibilities

Protecting users

Every car on Motorproof is verified against DVLA records before any buyer can see it. This is our core commitment and it is non-negotiable. It protects buyers from fraud, protects sellers from being associated with unverified listings, and keeps the platform trustworthy for everyone.

We do not sell your personal data to advertisers, and we do not use invasive tracking or retargeting. Paid Partner Advertiser placements on Motorproof are clearly labelled and limited to relevant automotive businesses. We do not use dark patterns to push users into decisions they did not intend to make. Our pricing is transparent and published openly on the platform.

Fair access

During our launch offer, a private seller’s first listing is free. Relists remain £9.99 so the offer supports new sellers without obscuring the normal cost.

Dealer pricing is designed for small independent dealers who need platform visibility without losing sight of business viability. Our plans start at £49 per month with no setup fee.

Environmental responsibility

Motorproof is a digital platform with no physical premises and no vehicle stock. Our environmental footprint is limited to our hosting infrastructure. We host on Vercel and Supabase, both of which operate data centres committed to renewable energy programmes.

We actively support the transition to electric vehicles by giving EV listings equal prominence on the platform and providing dedicated search filters for electric and plug-in hybrid vehicles.

Safety and fraud prevention

Vehicle fraud costs UK consumers millions of pounds each year. Clocked mileage, stolen cars, undisclosed write-offs, and fake listings can occur on unverified platforms. Motorproof's verification-first model directly addresses this.

We maintain a clear reporting process for suspicious listings at info@motorproof.co.uk. Reported listings are reviewed promptly. We cooperate fully with law enforcement agencies when required.

Accessibility

We design Motorproof to be usable on all devices and screen sizes. We use sufficient colour contrast, semantic HTML, and keyboard-navigable components. If you experience any accessibility issue on the platform, please contact us at info@motorproof.co.uk and we will address it promptly.

Honest communication

Transactional emails (account confirmation, lead notifications, listing updates) are sent because they are necessary for the service. We may also contact business email addresses - for example, prospective dealers - with relevant marketing about Motorproof, relying on our legitimate interests as permitted for business-to-business communications. Every marketing email includes a working unsubscribe link, and we stop immediately if you opt out. We do not send marketing to personal email addresses without your consent.